After years of dominating the caffeine market in virtually every other country in the world, Starbucks has finally got a foothold in Amsterdam (there have been three branches at Schiphol Airport for several years but you had to clear security to reach them).
With the opening of the branch in Amsterdam's Central Station, Starbucks fans can now get their tall skinny lattes and grande frappuccinos without having to leave the country.
In April 2011, Starbucks opened its first branch in Amsterdam's city centre. The coffee shop is on shopping street Leidsestraat (number 101), where Australian Ice Cream used to be.
Starbucks has said that the opening of its Leidsestraat store marks "the start of a phased entry into high street locations in Amsterdam, a market with a rich coffee heritage". A second store will follow on the Beethovenstraat in the summer.
Starbucks critics have called the expansion plan an 'invasion' and fear that the coffee conglomerate will wipe out smaller chains, such as the Coffee Company (branches of which are also located on Leidsestraat and Beethovenstraat), and other independent coffee shops.
Starbucks most recent addition to Amsterdam is a concept store with a slow-coffee bar in The Bank on Rembrandtplein.
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